AFJ
Average Frustrated Jerk
Your typical romantic comedy hero or low-level White House advisor. Supplicates to women and doesn’t broadcast his desires clearly and with gusto. Doesn’t celebrate success with women.

ECG
Establishing Common Ground
Creating a connection with a woman based on a shared article of clothing, county of residence, affinity for eating meals, possession of shoes, experience with driving a vehicle, etc. Establishing Common Ground with a target allows a player to disguise his game as playful, benign banter — and then move in for the kill.

LMH
Last-minute Hesitation
The 24th-hour resistance a player encounters after insufficiently seducing a woman. Often experienced by AFJs, but can be difficult to overcome with women who have been socially programmed with “morals.”

SP
Social Programming
The dedication of many women to the dogma instilled in them by their parents, their local community, and Reality Television. Social Programming often conflicts with the desires of a player and must be dismantled with trickery and slight of hand.